Vice, Fit And Snapchat Team Up For An Action Bronson-Hosted Dating Program
In a move that’ll show we have now reached optimum Millennial, Vice is debuting a Snapchat matchmaking tv show backed by Match and organized by Action Bronson. Set aside a second to allow those buzzy words and brand names set-in.
The weekly, 8-episode tv series is called Hungry Hearts and features partners taking place dates which happen to be created by Bronson himself. Throughout the mini-series, the chef-turned-rapper will bend his matchmaker muscles as he curates dates, supplies play-by-play commentary for each getaway, and predicts whether or not the would-be lovebirds will receive to the second day.
Hungry Hearts is certainly not Bronson’s first tv series for Vice. Their indulgent internet collection for Munchies – F*ck, that is tasty – is a bonafide success that moved to Viceland and additionally be printing a cookbook based on recipes from tv series. It ought to arrive as no surprise to followers that their times for Hungry minds may also feature a good amount of tasty eats.
Brand new collection premiered solely on Vice’s Snapchat Discover station on Wednesday, August 30. The mass media company indicated enjoyment at the possible opportunity to be involved in this new structure Snapchat is providing to publishers and designers.
“Vice and Snap have had an incredible long-lasting collaboration,” mentioned Sterling Proffer, svp and mind of company method and development for Vice Media. “we have been a Discover companion from time one, and launching this show is actually still another way we’re checking out new, creative types together.”
“Our present fans on Snapchat, and every where otherwise for that matter, love Action Bronson,” Proffer persisted. “Making this show had been a terrific way to broaden the reach on the platform and bring a lot more men and women to the fold. Our team appreciated the task generate one thing unique your Shows program.”
Match has additionally expressed enthusiasm for all the forward-thinking article marketing collaboration.
“The starving Hearts content is really strongly related to what we should perform at fit,” mentioned Ayesha Gilarde, fit’s CMO, “so it was an all-natural fit for our brand as a part of this tv show to get in touch with singles.”
The very first episode performers potential few Dean and Olivia, exactly who hit right up a cemetery in Ozone Park, Queens (Bronson’s outdated stomping reasons), and obtain knowledgeable about both over sammies from D’Angelo’s Sausage Truck. Examine an exclusive video right here, due to Billboard. Snapchat customers can sign up for the tv show in the software.
As for whether this brand new style be profitable making use of coveted Millennial market, the group behind Hungry Hearts provides high expectations.
“enjoying basic times is actually enjoyable,” said Proffer, “and watching any such thing with Action is actually entertaining. Increase meals in to the blend, and you also shed any reason not to ever enjoy the show.”